You can create several templates for follow up. “By using our CRM mobile app, our salespeople stay on top of leads while they are on the floor with other customers, as well as during non-business hours.
NATIONAL SALESX EXECTUVIE ASSOCIATION SOFTWARE
Jeremy Ketelsen of Ketelsen RV in Hiawatha, Iowa, uses a hybrid of dealer management software auto-responders and mobile CRM to make sure his salespeople can follow up while “on the go”: The easiest way to have an immediate follow-up is to set up auto-responders, according to dealer expert Chuck Marzahn. When you communicate right away, you meet that busy person where they are, before they have moved onto the next task at their desk or with their family. Are they at the beginning, when you have to grab their attention? Or, are they in the middle, where you want to be their guide, helping them make the right choice? Or, are they at the end of the journey, where you want to delight them and maintain the relationship over the long haul? We will explore how a successful dealer can use the CRM to create a great customer experience at all stages in the customer journey.Īccording to the National Sales Executive Association, the chance of converting a lead is 391% higher when the lead is converted within a minute, but it drops to 17% when it is converted within an hour. Today’s technology community has recognized this phenomenon, so a CRM is your most valuable asset at each phase.Ĭommunication depends on the lifecycle and where your customer is at the time. The story that you and your customers share together is the same way. For the most recent up-to-date information about Revenue.io, please check out our amazing solutions at to Use CRM to Grow and Maintain Your Dealership’s Customer BaseĪ great story has a beginning, a middle and an end. So if you aren’t already following up with your leads, we hope that Revenue.io’s time-saving sales features will help inspire you to join the 10% of agents that are closing 90% of the deals.Ģ020 update: This post contains legacy content regarding Revenue.io features. Since we know that sometimes deals are best closed in person, our upcoming premium mobile release will display a lead’s location via a Google maps widget during or after a sales call. And, of course, all of your emails are also automatically logged in. The app now auto-appends your signature to all emails sent from your app.
NATIONAL SALESX EXECTUVIE ASSOCIATION UPDATE
Our latest update to Revenue.io Free also makes it easier than ever to send off quick follow-up emails to your leads. For example, our mobile app, Revenue.io Free for Salesforce, automatically syncs with, which saves you the time of having to manually log calls. It was frustrating.įortunately, there are new productivity tools that make it faster and easier to follow up with leads. As a former sales manager for a small B2C e-commerce business, I recall conversations with leads that lasted too long and delivered no results. So why aren’t sales professionals making the necessary touch points in order to close deals? I think that it results from a limiting belief that following up with leads is not worth the time spent. In the B2C and, especially, the B2B sector, it’s unrealistic for agents to expect to close important deals during a single conversation. While the rise of the internet and social media has changed the way that we communicate, it hasn’t removed customers’ need to do so. Since the beginning of time, selling successfully has involved building strong bonds with customers. This data shows why it’s important for sales professionals to nurture relationships with their leads. The same survey shows that 10% of sales are closed on the fourth contact, while 80% of sales are made on the fifth to twelfth contact! Based on this data, we think it’s fair to say that the squeaky wheel indeed gets the grease – and the commission. While nearly half (48%) of sales agents are never following up with their leads at all.
A survey conducted by the National Sales Executive Association reveals that only 10% of sales professionals are following up with leads more than three times.
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